Metal roofing brings more business your way. Already a $3.3 billion industry in North America, the metal roofing market is expected to grow 7 percent through 2020. From authentic traditional looks to remarkable contemporary styles, metal roofing is attracting high-end homeowners like never before. That means there’s no better time to expand your product offerings and elevate your profitability.



Its unique combination of strength, durability, fire resistance and design options makes metal roofing a great choice.


Top 5 Selling Points

The next time you’re face to face with a homeowner who may be interested in a metal roof or could benefit from a metal roof, keep these selling points in mind.


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These tips can help you build your metal roofing business.


Common Questions

Have questions about metal roofing? We have answers.

  • Does a metal roof cost more than a typical roof?

    • Metal roofing has a higher initial cost compared to asphalt shingles, but your customers will save money in the long run. A metal roof can last 50 years or longer with little to no maintenance, while asphalt roofing typically must be replaced every 15 to 20 years. Metal roofs can also save the homeowner up to 40 percent on energy costs.


  • How will a metal roof stand up to extreme weather?

    • Metal is one of the most durable, weather-resistant roofing materials available. Metal roofs protect homes from UV rays, extreme temperatures, mildew and mold, fire, wind, ice, snow, flooding and hail.


  • Is a metal roof environmentally responsible?

    • Yes. Energy Star-certified metal roofs also save up to 40 percent on energy costs. Metal roofing reduces trapped heat in the warm summer months to reduce cooling costs. In addition, emissive styles offer protection against the damaging effects of greenhouse gases and high temperatures.


  • How long will a metal roof last?

    • When installed properly, a metal roof can last 50 years or more — much longer than asphalt roofing, which usually needs replacement every 15 to 20 years. Most homeowners will never have to worry about ongoing maintenance or roof replacement. 


  • Does metal roofing increase home value?

    • Re-roofing with metal provides a higher return on investment than asphalt shingles. While actual impact varies region to region, a metal roof will typically increase a home’s resale value by 1 to 6 percent, with the highest gains on the East Coast. 


  • Do metal roofs offer many design options? 

    • Metal roofs come in many different colors, designs and finishes, ensuring every customer can achieve the exact look they want.



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Want to learn more about building your metal roofing business and selling to homeowners? Contact us for more information and valuable resources.